Start with the new (PR campaign)

About This Project

Client: Intel


  • Back to school PR campaign, with focus on Intel technology
  • Coverage in the biggest online publications
  • Intel Study on how parents choose the PC for their children
  • Press release and infographic sent to the media and bloggers, based on Intel study
  • Door to door campaign – School kit sent to journalist
  • Collaboration with top bloggers in writing articles about the importance of a PC at school, based on Intel study

School kit sent to 35 journalists:

  • Branded USB with press release & infographic
  • Branded pen
  • Branded agenda
  • Sandwich
  • Water
  • Orange juice
  • Coffee mug
  • Letter