Nurofen celebrates 50 years of Ibuprofen – Roadshow

About This Project

Client: Reckitt Benckiser


Bucharest, Iasi, Timisoara, Cluj, Targu Mures, Constanta, Craiova, Brasov/ March – May 2012

Nurofen celebrated 50 years since the discovery of IBUPROFEN, with this occasion being organized a Medical Symposium in 8 cities in Romania.

The opening moment was a pantomime scene in which the Passe Partout actors simulated the life situation in which Nurofen is recommended, showing in a funny and relaxed way When, to Whom and How this medicine should be recommended.The program continued with one hour of scientific presentation about the history of medicine, the pharmacology and the clinical recommendation of ibuprofen.

After the scientific session the program was followed by an original show which combined dance with elements of martial arts and pantomime to transmit ideas and feelings.

First show, created and performed by Dan Puric, the creator of a new theater form, sustained an adaptation of Vis show, and the second one was Fantasmagoria, with Passe Partout DP