First Time Buyer Campaign

About This Project

Client: Intel


Marketing campaign developed between March – September 2016

TARGET AUDIENCE: growing children and teenagers / families who’s children go to school / families who want to stay connected with relatives

  • Integrated campaign using social media campaign targeted at specific communities, external banners / mobile and desktop ads, blog posts, online articles, radio promo and OOH campaign for promoting first PC for children and first PC for home/families
  • Campaign developed in Bucharest and other five cities: Timisoara, Constanta, Cluj-Napoca, Iasi, Brasov
  • Focus on Altex, (first PC for children) and eMAG, Flanco (first PC for home) retailers’ offers
  • Mobile and desktop advertising on national and local key consumer websites – and (Bucharest), (Brasov), (Cluj), (Constanta), (Iasi), (Timisoara)
  • Leaflets for retail
  • Extensive articles by bloggers on about the importance of first PC (for children and families)
  • Radio spots – Radio 21 (Bucharest & national network), Europa FM (Bucharest), Kiss FM (Timisoara, Cluj-Napoca, Brasov), Pro FM (Constanta, Iasi)
  • Outdoor campaign on the biggest Digital Outdoor in Europe – Cocor Store. Monthly traffic of 3,3M cars passing by
  • Online and print articles in top publications about the importance of a first PC for children and families
  • Social media campaign – Facebook and Instagram posts, boosted