TRUST Communications | First Time Buyer Campaign
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First Time Buyer Campaign

Date
Category
Campaigns
About This Project

Client: Intel

 

Marketing campaign developed between March – September 2016

TARGET AUDIENCE: growing children and teenagers / families who’s children go to school / families who want to stay connected with relatives

  • Integrated campaign using social media campaign targeted at specific communities, external banners / mobile and desktop ads, blog posts, online articles, radio promo and OOH campaign for promoting first PC for children and first PC for home/families
  • Campaign developed in Bucharest and other five cities: Timisoara, Constanta, Cluj-Napoca, Iasi, Brasov
  • Focus on Altex, Cel.ro (first PC for children) and eMAG, Flanco (first PC for home) retailers’ offers
  • Mobile and desktop advertising on national and local key consumer websites – Adevarul.ro and StirilePROTV.ro (Bucharest), newsbv.ro (Brasov), stiridecluj.ro (Cluj), ziuaconstanta.ro (Constanta), bzi.ro (Iasi), ziuadevest.ro (Timisoara)
  • Leaflets for retail
  • Extensive articles by bloggers on iq.intel.ro about the importance of first PC (for children and families)
  • Radio spots – Radio 21 (Bucharest & national network), Europa FM (Bucharest), Kiss FM (Timisoara, Cluj-Napoca, Brasov), Pro FM (Constanta, Iasi)
  • Outdoor campaign on the biggest Digital Outdoor in Europe – Cocor Store. Monthly traffic of 3,3M cars passing by
  • Online and print articles in top publications about the importance of a first PC for children and families
  • Social media campaign – Facebook and Instagram posts, boosted