Demand Generation Campaign

About This Project

Client: Intel


TARGET AUDIENCE: passive but interested users, aged between 18-35

Campaign developed between March and September 2016

Integrated campaign using outdoor campaign, social media campaign targeted at specific communities, external banners/mobile and desktop ads, blog posts promoting laptops with Intel technology

  • Focus on Media Galaxy (consumer) and eMAG (gaming) retailers’ offers
  • Mobile and desktop advertising on key consumer websites –,,,,,, and on key gaming websites – and
  • Extensive articles by bloggers on why you should change your old laptop and how to choose a new one from the best technology available on the market
  • Outdoor campaign on Baneasa Shopping City, one of the biggest shopping centers in Bucharest, with the higest income. Over 1.3M people reached
  • Articles in top online publications: Hotnews (Online News), Stirile ProTV (Online News), Men’s Health (Lifestyle Magazine), Elle (Lifestyle Magazine), Playtech (ICT Online), Go4IT (ICT Online), Yoda (ICT Online)
  • TV affiliation – banner during Biziday TV Show broadcasted by Digi 24 TV Station
  • Social media campaign – Facebook and Instagram posts, boosted