4th Generation Intel Core processor family launch

About This Project

Client: Intel


Venue: Biavati Events, Bucharest

Intel presented to the local market the newest Intel® Inside™ devices, Ultrabooks, 2:1 systems, All-in-One, desktop PCs, tablets and smartphones, available for Holiday season 2013.

The company also presented the key characteristics of the 4th Generation Intel® Core™ processor family, available in a range of devices, from Ultrabooks to tablets. The presentations were made by Bogdan Georgescu, Channel Account Manager at Intel Romania and Adrian Fako, a young Romanian alpinist.

Adrian Fako was the special guest of the event, who, together with three other alpinists, climbed Khan Tengri Mountain in Kirghizstan during July-August 2013. The alpinists utilized a Sony Vaio Pro 11 Ultrabook (870g), thanks to which they were able to create and upload content during their trip on Facebook and on personal blogs and stay in touch with friends and families.

During the event, the journalists had the opportunity to see and test the devices built with the 4th generation Intel® Core™ processor family. The systems were brought by Intel’s local and international partners like Acer, Altex, Asus, cel.ro, Dell, eMag, Eta2U, Fujitsu, GIGABYTE, HP, Lenovo, Maguay, Motorola, Prestigio, RHS, Samsung, Sony, Toshiba, ZTE.