TRUST Communications | Demand Generation Campaign
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Demand Generation Campaign

Category
Campaigns
About This Project

Client: Intel

 

TARGET AUDIENCE: passive but interested users, aged between 18-35

Campaign developed between March and September 2016

Integrated campaign using outdoor campaign, social media campaign targeted at specific communities, external banners/mobile and desktop ads, blog posts promoting laptops with Intel technology

  • Focus on Media Galaxy (consumer) and eMAG (gaming) retailers’ offers
  • Mobile and desktop advertising on key consumer websites – Digi24.ro, Hotnews.ro, Mytex.ro, Bzc.ro, Bzi.ro, Ziuaconstanta.ro, Pressalert.ro and on key gaming websites – Playtech.ro and Yoda.ro
  • Extensive articles by bloggers on why you should change your old laptop and how to choose a new one from the best technology available on the market
  • Outdoor campaign on Baneasa Shopping City, one of the biggest shopping centers in Bucharest, with the higest income. Over 1.3M people reached
  • Articles in top online publications: Hotnews (Online News), Stirile ProTV (Online News), Men’s Health (Lifestyle Magazine), Elle (Lifestyle Magazine), Playtech (ICT Online), Go4IT (ICT Online), Yoda (ICT Online)
  • TV affiliation – banner during Biziday TV Show broadcasted by Digi 24 TV Station
  • Social media campaign – Facebook and Instagram posts, boosted